In the business world there’s nothing more frustrating than preparing for weeks for targeting, setting up and creating creatives, only for your site to be unable to load the moment your advertising campaign is launched. Customers click the link but the site isn’t loading and your budget is right to the bottom. Why is this happening? At first, it could appear to be a sign of bad luck, but in actual there are a number of specific reasons that a website is prone to crash at times of high traffic.
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The server isn’t prepared for the load.
Most websites are perfectly if only several dozen or hundred people are on the site simultaneously. However, when the traffic increases dramatically–for example when you run an advertisement–the server begins to become overwhelmed. If your hosting platform isn’t configured to handle a large volume of requests even a basic landing page could freeze.
This doesn’t necessarily mean that your server isn’t able to handle the loadtypically, the CDN, caching or limit on queries to databases aren’t correctly installed. In the end, every new user triggers a brand new procedure, and the website “dies” in the midst of its own fame.
There is no Monitoring or Response to load spikes
Many webmasters learn of issues, not from alarm systems but rather from customers who are unable to access the site or make an order. Insufficient monitoring is one of the leading reasons behind downtime. If there is no notification for server malfunctions, high use of CPUs or memory issues Recovery time could be a long time. Each minute of downtime costs revenue and trust from customers. Today automation of monitoring isn’t just an option to be taken lightly. It’s essential for every business that invests in advertising.
The code or the plugin error that show up under load
A website may run flawlessly during testing but then crash following the launch of a campaign. The reason for this is often due to plugins or scripts that weren’t intended for use in a high-volume manner. For example, an analytics module that tracks every click in a database could generate hundreds of concurrent queries, causing the system to overload.
These kinds of issues are difficult to identify during development however, they become apparent once the volume of traffic increases. A small error in logic or an inefficient SQL query could completely cripple your site.
Hosting or CDN provider problems
There are many hosting companies that are exactly the same. Some provide a robust infrastructure, with load balancers, SSD drives, and redundant networks channels. Other sites cram dozens of websites on one server, making them battle for resources. If your website runs on a low-cost shared service, it could fail right alongside those who are your “neighbors.”
There are times when, the problem is in the CDN (or DNS company)however, while this happens more often, even small delay in the routing process during times of high demand can result in issues with access for some of your users. It’s why it’s essential that you have an emergency backup strategy either having a reserve server, or the capability to grow quickly.
Human error and the lack of testing
A major and annoying yet frequent causes of website crash are human-caused errors. Inadvertently updating a plugin, altering something in the .hatches file, or even updating the CMS without backups everything can cause a problem for the site just prior to launch. Most often, this is because developers are trying to “make it ready for the launch” and leave out the basic tests.
But even a few minutes test on an in-house server could help thousands of users save their lives and help protect your reputation. If you have to make changes quickly, it’s best to implement them after the launch when you’ve seen how the website responds to real-world traffic.
If you want stability, it’s your best advertisement
A site crash in the course of an active advertising campaign isn’t merely an error in technology; it’s an indication that the system isn’t set to grow. To avoid this, it’s vital to make sure your hosting service is robust and reliable before you start.
A hosting provider that keeps your website running smoothly even when traffic spikes occur. With modern databases, backup systems and a 24/7 monitoring system that ensures your site is up and running in the times that matter most. Because the ultimate effectiveness of your marketing campaign doesn’t begin by clicking on the advertisement, it starts with a website that is working when traffic arrives.